There is a growth-hacking approach to marketing that calls for getting your solution to market as quickly as possible. Once there you iterate quickly and eventually arrive at a good fit (features AND marketing message). A more methodical approach...
Healthcare Marketing
I love being around people that just ooze passion for the work they do. You know the type of person I’m talking about. The people who have dug so deeply into a subject that they can share every nook and cranny and when they do you know they...
The 2022 SHSMD conference #SHSMD22 showcased great speakers who shared a lot of tweetable knowledge – aka “knowledge nuggets”. There was everything from inspirational quotes to incredible success stories, triumphs of determination to solemn...
10 years ago at the first HITMC (Healthcare and IT Marketing Community) conference, it was clear that it was the start of a special community. While many healthcare B2B marketers would spend days standing across from each other at major health IT...
Unless you are living off the grid or completely removed from social media, you will have noticed that Pride month is in full swing. Each year it comes with a wave of color across the web and social media. Over the years it’s gotten more and more...
We’re excited to continue featuring the amazing companies that support the community as sponsors. It’s clear in healthcare marketing that you can’t do everything on your own. We all need great partners who can help us scale our...
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