What will 2024 be like for healthcare marketers? Here are some of the best predictions (on video) that we received! Do you agree?
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One of the beautiful parts of the Swaay.Health marketing community is that there are so many people that have a depth of knowledge and experience they can share with the rest of us. With that thought in mind, I wanted to test out a new interview...
Artificial Intelligence (AI) was not the dominant topic at the HCIC23 conference. Content marketing and HIPAA concerns were also top discussion points. Presenters and exhibitors alike, shared solutions to all three challenges.
Artificial Intelligence (AI) was a hot topic at HCIC23. More than a dozen sessions were dedicated to the useful and practical ways the technology could be deployed by healthcare marketers. Here are some of the highlights.
Social media is an important communication channel for healthcare providers and B2B healthcare companies. Yet, we often overlook the mental health of social media managers. It needs to be addressed.
Influencers are a great way to reach buyers for consumer goods, but would they work in healthcare? Wax Custom Communications have been successfully using influencers to motivate patients to take action.
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