The inaugural Marketing360 Summit in Nashville TN had thoughtful sessions that encouraged attendees to challenge the “sameness” in healthcare, work more closely with HR, and develop better consumer strategies…and of course AI.
Leadership
Check out the latest promotions, new hires, and notable awards in healthcare marketing – April 25, 2024.
Investing the time and effort to create a solid marketing brief will pay off for all stakeholders - the marketing team, the client, and the agency they are partnering with. Learn more about the elements of an effective brief.
At HMPS24, attendees were challenged to build more bridges with internal departments – particularly IS, finance, and the executive team – by “speaking their language” and aligning with their goals. Privacy, ROI, AI, and patient experience were also...
What are the hot topics being disucssed on Day 1 of HMPS24?
Questions are being raised about the value of marketing. What can marketing leaders do? Being a proactive, engaged, and helpful member of the leadership team is a great place to start. Here are tips on how to do just that.