The team at ICD Events graciously invited Swaay.Health to attend the very first Marketing360 Summit – a conference specifically for healthcare marketers at provider organizations. The event was held in March in lovely Nashville, TN and was hosted by Jared Johnson, Founder of Shift Forward Health.
Over two days, speakers and panelists presented thoughtful content that highlighted both the challenges and opportunities facing marketers at healthcare providers.
Key takeaways from attendees included:
- AI is a force that is changing the healthcare landscape – some of it good, some not so much
- Marketing leaders need to partner more closely with HR as the staffing challenge continues
- More consumer strategies are needed to combat healthcare “sameness”
- Patient journeys are unique and marketing/patient experience efforts need to reflect that
- Attribution is becoming more critical as budgets tighten and as marketing’s value is increasingly questioned
Check out this short recap that includes comments from:
- Kristen Lecky, EVP of Insights & Growth at WG Content
- Katie Sorce, Marketing & Content Strategist at Smith & Jones
- Jared Johnson, Founder at Shift Forward Health
Also, be sure to check out this great video when Jeremy Rogers, Executive Director of Digital Marketing & Experience at Indiana University Health took over the interviewer role and posed questions to Scott Schuster, Vice President of Strategy & Solutions at Abundant Health Acquisitions.
Smith & Jones is a sponsor of Healthcare Scene.
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