The inaugural Marketing360 Summit in Nashville TN had thoughtful sessions that encouraged attendees to challenge the “sameness” in healthcare, work more closely with HR, and develop better consumer strategies…and of course AI.
Katie Sorce
The healthcare industry is experiencing disruption due to the acceleration of patient empowerment and consumerism, with retail giants hoping to capitalize. However, traditional hospitals and health systems still have unique advantages and...
Designing and managing a website is hard. It doesn’t matter if you are a healthcare company (B2B) or a healthcare organization (B2C), your website needs to engage visitors. Here are seven pro tips on how to make your sites better.
We asked the Swaay.Health community for their opinion on the importance of an organization’s brand. The overwhelming consensus, well executed brands are critical to stand out in the very crowded healthcare market. Here are five excellent comments.