Research shows that getting the word out about your product, organization, or partners by using quality content is incredibly effective. It makes your brand look credible, memorable, and — most importantly — trustworthy.
And trust, as it turns out, is a major factor that engages your audience. In fact, when marketers partner with a trusted publisher, they see a 50% higher brand lift than marketers who make their own content.
When it comes to promoting your brand, one of the most highly successful ways to achieve this goal is through an interview. An interview (in-person or via video) is the perfect way to raise awareness and demonstrate thought-leadership to your audience.
But not all interviews are the same. There are different types of interviews that achieve VERY different things.
We put together some of the different types of interviews that you can use when putting together a content strategy for your brand.
Subject Matter Expert Interview
Highlighting your CEO or executives as SMEs (subject matter experts) within the industry is a great way to convey information clearly and concisely about a relevant topic to your audience.
When it comes to credibility and authority, there’s no better source than your SMEs.
By having specific knowledge and expertise about a particular subject that your audience may not possess, your SMEs are especially useful in explaining complicated areas of interest to potential customers or partners.
When it comes to creating content that meets business objectives and piques readers’ interests, there is no better way than the Subject Matter Expert Interview.
See a recent Subject Matter Expert Interview that we conducted with CorroHealth here.
Case Study Interview
Testimonials and case studies help establish your credibility. They work because they aren’t strong sales pitches and come across in an unbiased voice. This establishes trust with your audience.
From online reviews to word of mouth, honest experience and commentary can change opinions about a product and convince an interested party to explore more. That’s what makes customer testimonials so valuable.
Video “case study” interviews can show your audience the positive impact that your organization or product has on real people. Hearing from customers or seeing a product in action is far more engaging than reading a paragraph. In the end, testimonial videos can be indispensable to build trust and win over new customers.
Establish your credibility by highlighting your client’s success via a video case study interview.
Check out this recent interview that was done in a Case Study style.
Partner Interview
Announcing a new partnership is exciting and important company news. Doing so, shows a real appreciation of both companies within the venture and provides a tremendous opportunity to promote your organization as a leader in the industry.
When you join forces with a company that complements your business or fills a gap within your organization, it instantly gives you the opportunity to highlight your new offering to a captive audience who may only have a limited understanding of what you do.
A Partner Interview can help to promote a significant company development in a positive and meaningful way.
See a recent Partner Interview that we conducted with PointClickCare here.
Company Profile Interview
Video marketing is a prime opportunity for brands to cast a wider, more effective net over their target audience. It is a powerful medium that can boost brand engagement and increase trust in a company.
And while a boiler plate is good to have, having a video company profile gives you the opportunity to show an actual person behind your brand.
By investing in a Company Profile Video Interview, you are providing your audience with a short synopsis about what your brand represents and allows you to provide a clear, comprehensive explanation of what you offer.
See a recent Company Profile Interview that we conducted with Provation here.
Learn more about our array of Interview Packages that we offer our clients, including our new 3in1 Interview Package.
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