A new report from Healthgrades puts the spotlight on 10 marketing trends to watch in 2024. The trends fall broadly into two categories: building trust and acquiring patients. Both are needed to succeed in the year ahead.
Patient Experience
After CHRISTUS Health moved from twelve sub-brands to a unified one, search rankings improved, and the organization was able to deliver a better patient experience. Their journey was not easy but with perseverance and data, they overcame the...
Pam Landis from Hackensack Meridian Health says that Marketing must work with Operations to make access to care easier or risk losing to industry disruptors.
The title on a slide from Adam Gale, Co-Founder & CEO of KLAS Research perfectly captures the prevailing sentiment on the state of self-scheduling – patients are angry. Here’s why.
John Lynn sat down with Patches Seely, MBA, BSN, RN at the HLTH conference to talk about how to create healthcare solutions that benefit both patients and clinicians across the full spectrum of healthcare.
Artificial Intelligence (AI) was not the dominant topic at the HCIC23 conference. Content marketing and HIPAA concerns were also top discussion points. Presenters and exhibitors alike, shared solutions to all three challenges.