One sign of a good conference is that the day flies by. You wake up, grab a coffee and before you know it the bartender is letting everyone know it’s last call. That was pretty much my Day 2 experience at SHSMD17. The day started early with a...
Healthcare B2C Marketing
Although not an official theme for the 2017 Society for Healthcare Strategy & Market Development (SHSMD17), it was difficult not to characterize Day 1 of the event as one in which attendees were encouraged to “think differently”...
This week I will be heading to the AHA’s Society for Healthcare Strategy & Market Development annual conference (#SHSMD17) being held in Orlando September 24-27. SHSMD is targeted at PR, communication and marketing professionals that work on the...
Last fall we did a massive tour across the country doing a wide variety of local meetups (I believe 10 in total). It was an incredible experience to have a casual meetup with so many members of the HITMC (Health IT Marketing and PR Community)...
The following is a guest blog post by Yolanda Hernandez, Senior Marketing Strategist at StudioNorth. How are Amazon and Yelp conditioning consumers to expect the same experience when they become patients? People don’t stop acting like customers when...
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, October 4 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add...
