As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get help from the support team? Pay their bill? Sometimes, while we are in...
Healthcare B2C Marketing
On Friday April 19th the 2019 Medigy HITMC Awards were handed out at the annual Healthcare & IT Marketing Conference. The Awards are meant to showcase and acknowledge the amazing work being done in healthcare marketing and PR. They are an...
April 16, 2019 — Johns Hopkins Medicine announced yesterday the appointment of Suzanne Sawyer as senior vice president, chief marketing and communications officer for Johns Hopkins Medicine. She will begin her new role on June 24. Sawyer brings more...
The number of nominations and quality of the work submitted for this year’s HITMC Awards, sponsored by Medigy, was simply incredible. The response exceeded all expectations. In each category, the Awards Committee had to carefully sift through...
On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case studies to take 6-8 months to be approved, if a client’s legal...
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On the podcast, Whitney and I talked about the math behind TAM, but...
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