Healthcare B2C Marketing

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SHSMD19 Day 2 – Successful Combinations

Day 2 at SHSMD19 was all about making 1 + 1 = 3. My entire day was filled with examples of two or more disparate elements being combined to create something that is greater than the sum of its parts. Crime data + patient transportation needs and...

B2B B2C Events

7 Exciting Things at #SHSMD19

One of my favorite healthcare conferences is the annual Society for Healthcare Strategy and Market Development (SHSMD) Connections event. The 2019 edition, #SHSMD19, is happening next week in Nashville, September 8 – 11. I still remember showing up...

B2C Events

Healthcare Tradeshow Checklist

Healthcare’s fall conference season is coming – are you ready? As the calendar turns from August to September, Marketers shift their attention to the crazy fall conference season when there is literally a conference each week. In the...

B2C News

Taste-of-HITMC coming to Nashville – Sept 12th 2019

We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...

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