We are halfway through the spring 2024 healthcare conference season and despite tighter budgets, attendance and business development at the events have been good. Many exhibitors are having positive experiences and attendee feedback has also been...
#vive2024
Here are the top healthcare marketing articles published on Swaay.Health in March 2024.
To remain at the forefront of the industry, Surescripts is proactively finding ways to turn its customers into active partners. We spoke with Melanie Marcus, Chief Marketing & Customer Experience Officer to find out more.
Video marketing can be an extremely cost effective way to increase awareness of your organization and drive leads to your business. The key is keeping videos fun and remembering it’s all about the audience, not you. Kelly Springer shares her video...
It is especially challenging to move away from an existing brand that has a strong, well-established legacy to new one. TruBridge did just that when they transitioned away from their roots as CPSI. Their careful and considerate approach is helping...
The ViVE2024 event was a hit with the Swaay.Health team, but given the layoffs and belt-tightening happening in healthcare, perhaps it is time to dial back some of the nice-to-have aspects.