John Lynn sat down with Stephanie Fraser to ask about paid vs earned media and how to get media attention at large healthcare conferences. Check out her suggestions.
ViVE2023
Overall, ViVE2023, was excellent. Three aspects stood out for attendees: the bold graphics, the combined exhibit hall and sessions, and performances from local musicians. However, the poor acoustics and lack of a central activity hub detracted from...
On Day 1 at ViVE2023 it was the small things had the biggest impact. There was a super-smooth check-in process, plenty of coffee stations, and humorous wayfinding signs. There was event a moment when all the digital signs at ViVE2023 asked attendees...
Even before the ViVE2023 event starts, the organizing team has done a number of things that are impressive from a marketing perspective. Here are five of the most notable.
Let’s be honest – the number of healthcare conferences that you would like to be an exhibitor at always exceeds the available budget. That’s just a universal marketing rule. Sometimes the best you can do is be an attendee, but that doesn’t mean you...
Ever wonder what topics healthcare media is covering? Are people planning on going to HIMSS23 and ViVE2023 next year? What marketing tactics are companies finding effective right now? Want to know what email signature is most popular? Good news...