Lead scoring is an important way for marketers and salespeople to determine who to focus more of their attention on. The higher the score, the “hotter” the lead and the more attention that lead gets. However, using a single numeric, 1-dimensinoal...
sales funnel
Videos used to be seen only as a form of entertainment, but as the cost of video production has come down and as video editing tools have become simpler, now companies have realized the power that video marketing has. Video has become central for...