Healthcare marketers have a unique opportunity to look back at the past 12 months and use the disruption caused by COVID-19 to determine the true value of their conference-related programs and strategies. “Must be there” Before the pandemic...
pandemic
Now that the pandemic is receding and business travel is starting up again, the question on the minds of most healthcare marketers is: what will healthcare conferences in 2021 look like? HITMC recently conducted a survey of the community and found...
The provider-focused unconference session at last week’s Virtual HITMC20 event was full of incredible insights for healthcare marketers. The key takeaway – providers must not ignore the needs of patients who are unable or unwilling to seek care...
The following is a guest article by Andy Pollock from BrandActive It’s said every cloud has a silver lining, and that adage applies to our current difficult circumstances. The persistence of COVID-19 has an upside for healthcare systems: rising...
In a recent social media interaction with Jared Johnson, Digital Brand Consultant and Founder of the Shift.Health Content Network, he made the following assertion: We’ve known the answers for how to improve healthcare marketing for years...
As a healthcare marketer, I always felt like I was fumbling in the dark when it came to content strategy. I could never get enough data to correctly determine what people were reading. I only had access to what content was being consumed on our own...