The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations are dialing back their spending across the board—but it’s not accurate...
Marketing Strategy
Recently I was participating in one of our Unconference Session during Day 2 of the Virtual HITMC20 – Part Deux. The topic was Marketing Automation, however what shocked me was the majority of the participants in the unconference identified...
The following is a guest article by Cortney Williams, Sr. Account Director, HealthIT, at ARPR Having worked as a marketer in the healthcare technology space for several years, there is one thing I know for certain — the industry, historically...
The following is a guest article by Jill Oestreicher Gross, Account Manager, Matter Health March 11th was a chilly, sunny day when the news flashed across my phone: The WHO officially declared COVID-19 to be a global pandemic. In that instant, I...
The following is a guest article by Andy Pollock from BrandActive It’s said every cloud has a silver lining, and that adage applies to our current difficult circumstances. The persistence of COVID-19 has an upside for healthcare systems: rising...
The following is adapted from a webinar Studio North presented during the 2020 virtual HITMC conference. View the full webinar here. When this situation turns around—and it will—which B2B brands will see their market share, growth rates and earnings...
