Unlock Health has developed an ROI Tool that helps marketers draw a direct line between campaigns and financial outcomes. It eliminates guesswork and produces CFO-defensible metrics. Here’s a preview.
marketing metrics
The annual SHSMD conference for healthcare marketers and strategists is just around the corner. See what the co-chairs of the conference and the president of the Board are looking forward to the most.
Ever wonder what topics healthcare media is covering? Are people planning on going to HIMSS23 and ViVE2023 next year? What marketing tactics are companies finding effective right now? Want to know what email signature is most popular? Good news...