Content marketers love exploring awesome content. We like to see what is getting good engagement and jumping on it to increase the likelihood our articles/posts are read. Even better, we love finding gaps in what’s being covered so that we can...
HITMC Insights
Creating meaningful content isn’t easy. For one, the word “meaningful” can be fairly arbitrary. But if you think of the word meaningful as something that causes an action, meaningful content should provide your audience with the following: A way for...
As a healthcare marketer, I always felt like I was fumbling in the dark when it came to content strategy. I could never get enough data to correctly determine what people were reading. I only had access to what content was being consumed on our own...
Have you ever driven during winter with a windshield that is only partially cleared by your wipers? Basically, you are driving by looking through a small patch of glass while the rest of the windshield is obscured. With such a narrow field of view...
