Posters at medical conferences are marketing gold mines that are overlooked by the majority of people. Hiding in plain sight, posters are a rich source of good-news stories, client case studies and earned product placements. Posters remain a popular...
Healthcare Events
Article by Heather Haugen, PhD from Atos Digital Health Solutions. I got the call on a Thursday afternoon, an invitation to present at a healthcare conference. I was passionate about the topic. I thought the message would resonate with the...