Guest contributor: Kathy Contes, Executive Director, Digital Marketing, Agency Ten22 With the ongoing deluge of COVID-19 content, many marketers are rethinking their social media strategy. According to a recent Fixed study, Facebook is the primary...
COVID-19
On 23 March 2020, the team at Healthcare Scene (HITMC’s parent organization) launched a special program, called Pay-HIT-Forward, that was designed to help the Health IT community. We significantly discounted our four most popular media packages and...
On the next monthly #HITMC Chat, we are very excited to have a special guest – the amazing speaker and podcast host, Dr. Zeev Neuwirth @ZeevNeuwirth. His book Reframing Healthcare – A Roadmap for Creating Disruptive Change is excellent...
How do we market & communicate during this COVID-19 crisis and what can we do now to be ready for the rebound? We’ve all managed through crisis before – hurricanes, tsunamis, earthquakes, fires, wars and even terrorist attacks – but none of us...
In this unprecedented time many traditional rules and norms of advertising have fallen by the wayside. It’s okay for car companies to run ads that don’t feature a single car or fast-food companies to have an ad without any food. But ads still need...