SnapCare (formerly SnapNurse) rebranded to reflect the company’s expanded services and more holistic approach to healthcare staffing. The new brand has been positively received but their rebrand journey was unconventional.
COVID-19
This weekend I was listening to one of my favorite podcasts, Science VS, and one of their latest episodes happened to be on the topic of burnout. The episode explored how much burnout affects both our brains and bodies (it even impacts our teeth!)...
Now that HIMSS21 is over, there are three questions people keep asking me: Why did I go to a known COVID hotspot? What was it like? and Was it worth it? The answers are: Because I and the business needed it; Smaller and more intimate; Yes. What Was...
As the pandemic continues to recede, it may be time for healthcare marketers to press pause on webinars. Not only are in-person conferences returning in the fall of 2021 with new hybrid formats, people are also wanting to put the memories of the...
Last week marked the anniversary of the start of the COVID-19 pandemic. While reminiscing, a friend asked me what the best marketing investment I had made over the past year. I’m sure he was expecting me to name a specific virtual conference or...
Suzanne Hendery, has accomplished so much in her four years at Renown Health in Reno, Nevada. She and her team have taken a relatively unknown provider in the middle of the desert and turned it into an internationally recognized healthcare leader. A...
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