In hyper-competitive markets and in difficult economic times, adding an unconventional lead generation strategy to your marketing mix can yield positive results. Here are three B2B healthcare strategies that you can try.
B2B marketing tactics
For years, webinars have been a fantastic way to increase brand awareness and to generate leads. When the COVID-19 pandemic hit and in-person conferences were not possible, there was an explosion of online educational offerings. Instead of one or...