The following is a guest article by Andy Pollock from BrandActive The need to centralize more marketing functions is a hot topic these days, and for good reasons. Healthcare marketers see more centralization at the corporate level as a way to...
Andy Pollock
The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations are dialing back their spending across the board—but it’s not accurate...
The following is a guest article by Andy Pollock from BrandActive It’s said every cloud has a silver lining, and that adage applies to our current difficult circumstances. The persistence of COVID-19 has an upside for healthcare systems: rising...