Pam Landis from Hackensack Meridian Health says that Marketing must work with Operations to make access to care easier or risk losing to industry disruptors.
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We asked Swaay.Health readers for their opinion on where healthcare marketing or patient experience innovation is happening right now. Here are four great responses calling out innovation for convenience, personalization, and AI.
One Medical and Amazon Health are bringing retail innovation to healthcare. They offer transparent pricing up front, use bold ads on Instagram, and appeal to the consumer inside every patient. Here is what we can learn from them.
Next week the annual HIMSS conference will be happening in Chicago (HIMSS23). There are five things at #HIMSS23 that I am looking forward to most as a marketer: what presence industry titans will have in the exhibit hall, who will have the coolest...
Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes designed to provide patients with personalized and convenient experiences...