Content is the foundation for most marketing campaigns. Marketers are therefore under constant pressure to create content that converts. It turns out that long-form content: eBooks, whitepapers, and webinars continue to be top performing assets for...
Matt DiVenere
If you haven’t heard already, last week we announced the return of the Medigy HITMC Awards. The annual awards celebrate the creative excellence, breakthrough concepts, flawless execution, and outstanding leadership in healthcare marketing, PR...
Four of the top five most-read articles on HITMC.com in 2021 were educational pieces that shared marketing strategies and tactics. Only one was an opinion piece. This isn’t surprising given how the HITMC Community is all about helping each other and...
If you didn’t catch the 2021 Medigy HITMC Award Ceremony this year, you’re in luck. Not only can you rewatch the award ceremony here, but we will also be highlighting some of this year’s winners. Recently, I sat down with Matt...
Last week, we had held the first HITMC webinar team-up with our friends at Matter Health. It was a fantastic event that was both stylish and educational. The video team at Matter Health really upped the ante with high production quality and a studio...