AI is the innovation that everyone is talking about in B2B healthcare marketing – and rightfully so. It is upending processes and allowing for new forms of creativity. But a hidden innovation that is slowly gaining ground in the B2B world is...
marketing innovation
According to Jared Johnson there is an opportunity right now for healthcare organization to innovate their brand message and move away from traditional “we have the best doctors and quality” statements to one more focused on what patients want.