Couldn’t make it to Swaay.Health Live 2024 in Atlanta? We got you. Here is the second of three articles where we gathered summaries from fellow marketers who were there. Enjoy.
generative AI
The flow of energy, knowledge, and kindness at the Swaay.Health Event recharged my marketing soul. Even though I was physically exhausted at the end of the event, my mind was racing with a thousand new ideas inspired by the Swaay.Health Community...
Orbita is doubling down on AI - adding generative AI to their established conversational AI solution. The combination has increased patient engagement, reduced workloads, and shortened implementations. CEO Patty Riskind shares how.
AI is the innovation that everyone is talking about in B2B healthcare marketing – and rightfully so. It is upending processes and allowing for new forms of creativity. But a hidden innovation that is slowly gaining ground in the B2B world is...
One of the most talked about innovations over the past year has been generative AI tools like ChatGPT. We sat down with Chris Pace from Banner Health to get an honest, no-BS take on this technology and how it can be used by healthcare marketers
Health Gorilla reinforces its whimsical, yet educational, brand image with the release of a new children’s book on the topic of health data sharing. The idea and initial draft of the book came from experimenting with different prompts in Health...