For Chief Marketing Officers, the role is comparable to that of an orchestra conductor. The pivotal question: What is your conducting style? Jazz, classical, or a harmonious blend of both? Let's delve into this analogy.
Demand Revenue
The following is a guest article from Alan Gonsenhauser, Principal and Founder, Demand Revenue We recently explored questions about when to bring on a fractional CMO to private equity and venture backed portfolio companies. But once your full-time...
The following is a guest article from Alan Gonsenhauser, Principal and Founder, Demand Revenue CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives...