ChatGPT's success has revolutionized content creation but also raised important copyright concerns. Many publishers are now blocking its web crawlers, while OpenAI argues for transformative AI use. Healthcare and higher education publishers face an...
ChatGPT
AI is the innovation that everyone is talking about in B2B healthcare marketing – and rightfully so. It is upending processes and allowing for new forms of creativity. But a hidden innovation that is slowly gaining ground in the B2B world is...
One of the most talked about innovations over the past year has been generative AI tools like ChatGPT. We sat down with Chris Pace from Banner Health to get an honest, no-BS take on this technology and how it can be used by healthcare marketers
ChatGPT can be helpful to generate ideas for blog posts but its unvetted responses may require more work to correct than creating content from scratch. Does this make ChatGPT the answer to writer's block?
Is ChatGPT the next marketing revolution or is it a repeat of past content creation bubbles that faded quickly?
ChatGPT’s complete lack of accurate source linking means healthcare marketers should exercise caution when using this tool for content creation. Lea Chatham, VP at Gozio explains why.