The following is a guest blog post by Colleen Pinto. With the end of the year upon us, many healthIT businesses are evaluating their 2016 marketing ROI and goal setting for 2017. Tis the season for lessons learned. According to HealthcareIT News one...
Healthcare B2B Marketing
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add...
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, October 4 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add...
One of the consistent themes at the Healthcare IT Marketing and PR Conference is that the healthcare sales cycle is a long, complicated process and the process usually involves a large number of different stakeholders. There are no “impulse...
The following is a guest blog post by Mary Tobin (@mhtobin) and Nicole Burdette (@nburdette) from 300Brand. Last week, the healthcare IT marketing and PR community gathered in Atlanta at the Healthcare IT Marketing & PR Conference. One...
The following is a guest blog post by Matt Schuchardt, Director of Market Intelligence Solutions Sales at HIMSS Analytics. B2B marketers reaching a B2C market are in a unique position. Knowing where your audience’s audience is focused can help...