Organizations and brands need to be using video as part of their marketing strategy. This is not new news. This is a given!
But over the last few years (and especially the year we all just experienced), there has been a shift. Video has now extremely important on EVERY SINGLE platform and channel.
This is crucial because if you aren’t creating video or don’t even have it on the radar, you’re likely falling behind. But don’t panic. According to recent research – the more simple and raw the video is, the more authentic it comes across. Consumers actually have begun to prefer lower quality video over high-polished pieces that seem artificial.
Join us on April 13th at 12pm ET (for your local time click here) for a #HITMC Tweet chat as we explore the unique and modern ways you can effectively create a marketing video for your organization without investing copious amount of hours and without breaking the bank. Lights, Camera, Action!
Chat questions:
T1 Let’s start with the basics: Video equipment. What type of camera, microphone and lighting do I need to create an awesome video?
T2 What are some tips for prepping the talent within your videos?
T3 What simple tools can be used for editing, music overlays and voice overs?
T4 What are some easy ways to integrate video into my current marketing strategy?
T5 What are some ways to increase video views?
BONUS: What’s needed to effectively stage the backdrop for your video? What are some big no-no’s?
Photo by Avel Chuklanov on Unsplash
Add Comment